Cello World

Incorporated in 2018, Cello World specializes in trading consumer products, including plastic and rubber items like water bottles, storage containers, tiffins, lunch carriers, glassware, steel flasks, and jars. Its product range extends to hydration bottles, lunch boxes, tableware, dinnerware, kitchen appliances, cookware, melamine, and cleaning aids. The company serves a diverse range of consumers, including homemakers, professionals, travellers, students, and children. Cello World's products are distributed nationwide through retailers, modern trade retail stores, various e-commerce platforms along with company's e-commerce site. Along with its operations in 28 states and 8 Union Territories in India, the company has presence across 17 countries globally. Cello World Limited was incorporated as "Cello World Private Limited", as a Private Limited company, pursuant to a Certificate of incorporation dated July 25, 2018, issued by the Registrar of Companies, Central Registration Centre. Thereafter, upon the conversion of Company into a public limited Company, the name was changed to "Cello World Limited" and a fresh certificate of Incorporation dated July 18, 2023 was issued by the RoC. The erstwhile promoter Late Ghisulal Dhanraj Rathod, father of two Promoters, Pradeep Ghisulal Rathod and Pankaj Ghisulal Rathod, was associated with Cello Plastic Industrial Works and the "Cello" brand since 1962. For over six decades, Company has evolved alongside Indian households - anticipating shifts in lifestyle, design preferences, and functionality. Cello are a popular Indian consumer products company. They are a leading company in the consumerware market in India with presence in the consumer houseware, writing instruments and stationery, and moulded furniture and allied products categories, and are amongst the largest brands in the Indian consumerware market. The Company launched glassware and opalware business in 2017 under the "Cello" brand; launched writing instruments and stationery product category in 2019 under the "Unomax" brand. Further, it launched cleaning aids business in 2017 under the "Kleeno" sub-brand (under the "Cello" brand). As of March 31, 2023. The Company offered 15,841 SKUs across its three product categories, namely Consumer Houseware, Writing Instruments and Stationery, and Moulded Furniture and Allied Products. The Company own/lease and operate 13 manufacturing facilities across five locations in India and are currently establishing a glassware manufacturing facility in Rajasthan. The Company raised funds through offer for sale of 29,337,023 Equity Shares having face value of Rs 5 each aggregating to Rs 1900 Crore by public issue in November, 2023. In FY 2024-25, Company commissioned a new manufacturing facility of Glassware Furnace in Falna, Rajasthan with capacity of 20,000 tonnes per annum on March 16, 2024. It enhanced the opalware production capacity in Daman by 10,000 tonnes, bringing the total capacity to 25000 tonnes in 2025. The proposed Composite Scheme of Arrangement among Wim Plast Limited (WPL), Cello Consumer Products Private Limited (CCPPL) and the Company is undertaken in FY 2025.